An entrepreneur at heart with strong management and execution skills, Sumer has always been intrigued by the growth of the luxury industry in India. After spending time with Emporio Armani and G-Star in India, he pursued a bachelor’s degree in Entrepreneurship and Finance at Babson College in Boston, USA. Having availed the opportunity to work with the fashion powerhouse Tapestry in New York City, he got valuable insights into running brands like Coach, Kate Spade, and Stuart Weitzman. After graduating, Sumer followed the ‘traditional route’ and joined a tech-consulting startup in New York City, looking for management experience along with key takeaways from a fast-paced, exponentially growing startup.

While Sumer rarely ever wore his father’s jewelry, he noticed his twin sister turned eyeballs when she flaunted their father’s beautifully finished, modern & contemporary jewelry on the streets of New York. After multiple visits to his father’s factory along with a few signs from the universe, he decided it was time to launch his own jewelry brand using his father’s expertise and highly skilled export manufacturing hub. Gen Z himself, Sumer helps to redesign his father’s collection, pushing the creative envelope on designs, making them fresh and evocative, all while staying true and faithful to their undying classic appeal. Matching the aesthetics of an everyday consumer, he leverages his in-house design team and production unit, giving Simsum Fine Jewelry an edge on fair pricing, quality, and design.